Rahul NareshThis article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side Mumbai City Football Club as their sponsors and partners for the 2023/24 season.
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Stake News
The online sports news portal of Curaçao-headquartered online crypto casino and sports betting platform Stake.com was announced as the club’s principal partner ahead of the 2022/23 ISL season.
As part of the deal, the Stake News logo appears of the front of the matchday and training apparel of the Mumbai City first team as well as across their training facilities.
Cliky
Mumbai City FC announced in September 2023 a one-year deal with Kolkata-based cloud software development company Cliky, which thus became their Official Software Partner until the end of the 2023/24 season. Cliky specialises in development of customer relationship management (CRM) solutions.
As part of the deal, Cliky’s logo features on the back of the Mumbai City matchday kits, training facilities and the club’s home ground (Mumbai Football Arena). Cliky’s branding also appears on the front of the Islanders’ matchday kits for their AFC Champions League matches.
Puma
Puma is Mumbai City’s official kit supplier. The Islanders penned their agreement with the German sportswear giant ahead of the 2021/22 season.
EA Sports
Mumbai City FC and video game developer EA Sports started their partnership in October 2021, soon after the ISL trophy was brought to Mumbai. Since then, as part of the branding rights, the EA Sports logo has featured on the back of the Mumbai City matchday shorts.
The deal also sees the two parties work on joint fan engagement initiatives. The current agreement between them runs until the end of the 2023/24 season.
KICK-EV
Mumbai City FC have Indian two-wheeler electric vehicle company KICK-EV on board for the 2023/24 season as their Official EV Partner.
As part of the deal, the brand’s logo appears on the sleeve of the Islanders’ matchday shirt while also featuring prominently at Mumbai Football Arena.
Reliance Foundation
Reliance Foundation is a wholly-owned non-profit arm of Mukesh Ambani’s Reliance Industries. Co-founded by both Mukesh Ambani and his wife, Nita, the Foundation aims to support community projects from all walks of life across the country.
Reliance Foundation and Mumbai City FC work together to grow football in the country right from the grassroots level.
Xylem
Xylem, a Rye Brook, New York-based American water tech provider, was announced as Mumbai City FC’s Official Water Technology Partner in February 2021. Xylem also has agreements in place with Mumbai City’s sister clubs Manchester City FC and New York City FC.
Apart from branding rights, the deal is focused on raising awareness regarding the world’s water problems, with Xylem also supporting Indian causes such as the fight against flood damage in Kerala and the Kaleshwaram Lift Irrigation Scheme.
DreamSetGo
The Mumbai-headquartered sports travel and experiences packages provider and Mumbai City FC announced their “exclusive” partnership in October 2022.
The partnership entails the two working on “unique experiences to drive fan engagement” and expand the club’s fanbase in the country.
Zixa Strong
Mumbai City FC announced in September 2023 that they had extended their partnership with pain relief products brand Zixa Strong for the 2023/24 season. The two first joined hands in the 2022/23 season, when Zixa became the club’s Official Pain Relief Partner.
The deal sees Zixa provide its industry expertise to the club, with its branding featuring on the team’s medical bags. Zixa also enjoys a strong presence inside the club’s training facilities and at the medical booths of Mumbai Football Arena during matchdays.
Also Read – ISL Commercial Guide: A Complete List of the 2023/24 ISL Team Sponsors
Fast&Up
Mumbai City FC first announced their partnership with sports nutrition brand Fast&Up on a season-long deal for the 2022/23 season. The two parties have since agreed to an extension which will see Fast&Up serve as the club’s Official Nutrition Partner until the end of the 2023/24 season.
As part of the deal, Fast&Up provides nutrition to not only the club’s first team but also their youth sides.
Nanavati Max
It was announced in October 2023 that Nanavati Max Super Specialty Hospital would continue on as the Official Medical Partner of Mumbai City FC for the 2023/24 season.
As part of the deal, the healthcare institution provides medical care to the Mumbai City players.
Mala’s
One of India’s leading fruit products brands, Mala’s signed on as the Official Jelly Partner of Mumbai City FC for the 2023/24 ISL season in October 2023.
Bisleri
Mumbai City FC announced in October 2023 that they had reached an agreement with leading packaged drinking water brand Bisleri, which thus became their Official Hydration Partner for the 2023/24 season.
Pizza Hut
Mumbai City FC inked a partnership with multinational pizzeria chain Pizza Hut in October 2023, with the latter becoming the club’s Official Pizza Partner until the conclusion of the 2023/24 season.
As part of the deal, Pizza Hut is to offer its products to all match-going fans at Mumbai Football Arena throughout the season.
JBL
Mumbai City FC renewed their agreement with audio products manufacturer JBL ahead of the 2023/24 ISL season. The two parties began their partnership before the 2022/23 ISL season.
As part of the deal, JBL aims to provide a unique audio experience to the club’s fans.
91.1 Radio City
Mumbai City FC renewed their partnership with Radio City in October 2023, with the latter set to act as their Official Radio Partner for the 2023/24 season.
With the latest agreement in place, Radio City is serving the club in the aforementioned capacity for the third season in a row.
GoSchool
Mumbai City FC reached an agreement with the non-traditional educational platform GoSchool in October 2023, making it their Official School Partner for the 2023/24 season.
Mera Hoardings
Mumbai City FC announced via social media the commencement of their one-year agreement with Mera Hoardings in October 2023.
As per the deal, Mera Hoardings serves as the club’s Official Outdoor Media Partner.
FanCode
Mumbai City FC announced in December 2023 that Indian over-the-top streaming service FanCode would serve as their Official Merchandising Partner until the conclusion of the 2024/25 season.
As part of this deal, FanCode produces an array of Mumbai City merchandise, such as T-shirts, polos, caps, bottles, mugs and more, which are available for purchase on the FanCode Shop.
Social
Mumbai City FC announced in December 2023 that Indian restaurant chain Social would serve as their Official Screening Partner.
This deal sees Social screen all of Mumbai City FC’s away matches during the 2023/24 season.
Acer
Mumbai City FC announced in November 2023 a partnership agreement with global tech company Acer, on-boarding it as their Official Technology Partner until the conclusion of the 2023/24 season.
As part of the deal, the Acer logo appears on the sleeve of the Mumbai City matchday shirt, across the club’s training facilities and at Mumbai Football Arena. Acer has also been made an Associate Partner of Mumbai City FC as part of this agreement.
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