The Mumbai Indians have announced a partnership with Shalimar Paints, which comes on board as the Official Paint Partner of their men’s team for the 2025 Indian Premier League season.
With this partnership, Shalimar Paints aims to grow its presence in Tier 2 and Tier 3 cities across India. Shalimar will leverage the association to promote its products, enjoying a prominent branding presence across various MI assets, including team merchandise, advertisements, and digital campaigns. The two parties will also work on fan engagement initiatives.
Kuldip Raina, Director, Shalimar Paints, said:
“At Shalimar Paints, we are thrilled to partner with Mumbai Indians as the official paint partner, tapping into the massive cricket fan base to connect with India’s passionate audience. This collaboration targets the young, radiant generation who value creativity, modern aesthetics, and bold, dynamic energy, principles that drive our Shalimar Paints 2.0 transformation. We are blending exceptional quality, innovative products, and forward-thinking solutions, supported by substantial investments in R&D.
“With a wide range of sustainable, power-packed products, we cater to individuals whose dynamic lifestyle aligns with our offerings. Leveraging digital integration, social media, and region-specific campaigns, we are creating experiences that drive awareness, build lasting connections, and foster loyalty. This collaboration is about igniting a passion that resonates with India’s energetic spirit, positioning Shalimar Paints as a brand that evolves with today’s vibrant audience.“
MI released the following statement on the matter:
“We welcome Shalimar Paints to the Mumbai Indians family. Their commitment to innovation and quality aligns well with our team’s ethos. We look forward to an exciting season together, bringing fans closer to the game and enhancing their engagement with Mumbai Indians.”
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