Global sports nutrition brand, Myprotein, has pledged 12% from its sales in May to a number of local causes in India to help the country in its fight against Covid-19.
So far, 1.25cr has already been raised through the brand’s Impact Week online sales event and a further 12% from Myprotein profits in the UK (where the company is headquartered) will be added to the fund. The money will go to the following charities:
• Milaap COVID-19 Oxygen Relief Fund will receive £37,000/INR 37,00,000/-, as well as additional funds following the brand’s Impact Week sales event
• Myprotein is pledging £30,000/INR 30,00,000/- to the Shri Anandpur Foundation, which will go towards setting up a local oxygen generator plant in Madhya Pradesh
• Khalsa Aid International will also receive £50,000/INR 50,00,000/- to support Covid patients
In addition to the monetary support, Myprotein will also be donating 500 boxes of its Protein Brownies to the Delhi Police.