Italian football club SSC Napoli have expanded their partnership with Coca-Cola, which will now take up the role of Global Training Kit Partner starting with the 2024/25 season.
The deal will put the Coca-Cola logo on the Napoli senior and Primavera (youth) teams’ training and warm-up shirts.
Coca-Cola branded merchandise such as T-shirts, sleeveless tops, training tops, and windbreakers will also be made available to the Napoli fans going forward.
Coca-Cola has been a global partner of the Italian club since 2022.
Tommaso Bianchini, SSC Napoli’s Chief Revenue Officer, commented:
“We are proud to have extended our agreement with Coca-Cola to include our training kit and entire warm-up collection. This partnership confirms the global value of our brand and brings together fashion and entertainment through a passion for football. Today marks the start of a unique synergy between a globally loved brand and Napoli, which is aiming to establish a new notion of sporting fashion and entertainment for our fan base.”
Phillipine Mtikitiki, Vice President and General Manager of The Coca-Cola Company for Italy and Albania, added:
“We are thrilled to live this new chapter with SSC Napoli. As Coca-Cola, we want to share the magic of football with fans through unique experiences at the stadium and accompanying them when they watch matches at home with a pizza and a Coke.”
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