The Pakistan men’s cricket team are hoping for a turnaround in their fortunes after Ramiz Raja’s election as the Pakistan Cricket Board’s (PCB) chairman. Though their Test and ODI forms require massive improvements, their T20I team have been performing fairly well over the past two years and are set to be a threat in the upcoming T20 World Cup.
Let’s look at the sponsors for the Pakistan Men’s team.
Pepsi – The PCB renewed its long-time partnership with Pepsi and announced the beverage giant as the principal sponsor of the Pakistan cricket team in July 2020.
EasyPaisa – EasyPaisa, which has been a pioneer in the digital payments ecosystem of Pakistan having launched innovative products as well as services, has been the Associate Partner of the cricket team since August 2020.
Parkview City – Parkview City, a leader in the real estate department in Islamabad, is the official T20 partner of the men’s cricket team.
Lifebuoy – Lifebuoy signed a one-year agreement as the official hygiene partner of the Pakistan men’s national cricket team at the National Stadium Karachi in January 2021.
Tapal Tea – Tapal Tea is the official tea partner of the Pakistan men’s cricket team.
Surf Excel – In June 2021, the PCB and Unilever strengthened their pre-existing partnership, with Surf Excel officially announced as the Pakistan national men’s cricket team’s official detergent partner for 2021.
BROADCAST AND LIVE STREAMING PARTNERS
PTV Sports – In September 2020, the PCB acquired space on PTV Sports. Unlike previous times, PCB uses the space for its self-produced content including live matches.
Daraz – In September 2021, the PCB cracked a deal with Pakistan’s leading online marketplace Daraz for exclusive live streaming rights for the 2021-22 home international season in the country.
Sony – In February 2021, Sony Pictures Networks India signed a three-year broadcasting deal with the PCB, giving the network rights to broadcast all of Pakistan’s home international Test, ODI and T20I matches as well as the Pakistan Super League.
In January 2021, the PCB signed a three-year deal with the following networks across the world for the regional broadcasting rights of all home international matches and the Pakistan Super League:
- Sky Sports, covering the UK,
- Sky NZ, covering New Zealand,
- Flow Sports, covering the Caribbean, and
- Willow TV, covering North America.
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