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Paris 2024 Olympics Partners and Supporters

Paris 2024 Olympics Partners and Supporters

June 5, 2024

This article contains information about the official partners and supporters of the Paris 2024 Olympic and Paralympic Games (commonly referred to as “Paris 2024”).

Worldwide Partners

Airbnb

The San Francisco-headquartered global online lodging marketplace signed a nine-year deal with the IOC to become a Worldwide Olympic Partner in November 2018. Over the course of the deal, Airbnb is set to work with the IOC to create a healthy communal experience at every Olympic event by offering hosts exciting opportunities to have overseas fans and athletes as guests. The deal also includes working with the International Paralympic Committee (IPC) to provide accommodation to people with disabilities, as well was earning opportunities to all Olympians via unique experience opportunities, as well as support for refugee athletes.

Alibaba

The Hangzhou-headquartered Chinese tech giant signed an eleven-year deal with the IOC to become a Worldwide Olympic Partner in January 2017. Aside from being a top-tier partner, Alibaba also serves as the IOC’s official Cloud Services and e-commerce platform services partner, providing Cloud-based and AI-powered digital solutions to help the committee achieve its goals. In July 2020, Alibaba helped launch Tokyo 2020’s China-focused portal on Tmall – its online business-to-consumer marketplace.

Allianz

Atos

The Bezons, Paris-headquartered French information technology service and consulting company has its partnership with Olympics dating back to 1989, when it became the Information Technology Partner of the IOC, before becoming the Worldwide Information Technology Partner in 2001. The two parties extended their long-term partnership in a four-year agreement in July 2020 which will see Atos provide the IT infrastructure to all major Olympic events until the 2024 Summer Olympics in Paris.

Bridgestone

Founded in March 1931, the Japanese auto and truck parts manufacturer became a Worldwide Olympic Partner of the IOC in June 2014. Running until 2024, the deal makes Bridgestone the official tyre partner of the Olympics, as it supports the transport and other pertinent operations across all Olympic events, while also cover the “seismic isolation bearings” and “non-motorised bicycles” categories.

Coca-Cola | Mengniu

Coca-Cola, the American beverage giant, first partnered with the IOC for the 1928 Amsterdam Olympics and has been associated with the Games ever since. It became a charter member of the IOC’s The Olympic Partner (TOP) sponsorship programme in 1986. In 2019, the two extended their historic partnership to run at least until 2032, asserting their longest-ever continuous partnership.

Coca-Cola’s Japanese subsidiary, the 1956-founded, Minato, Tokyo-headquartered Coca-Cola Japan, serves as a Gold Partner of the Games. In August 2018, it became the first Presenting Partner of the Tokyo 2020 Olympic Torch Relay. Later that year, in November, it expanded its deal to also include the “Coffee Beans and Instant Coffee Powder/Granules” category.

Deloitte

Intel

The Santa Clara, California-headquartered American tech giant became a Worldwide Olympic Partner of the IOC in June 2017 in a deal set to run until 2024. The deal will see Intel incorporate cutting-edge tech at the upcoming Tokyo Olympics, including 5G, virtual reality and artificial intelligence platforms, and drones to provide a flagship digital experience. In July 2020, Intel announced that it would be offering the Olympic athletes life-coaching, mentoring, learning and development services to help them work through the postponement of the Games. The company has also launched Intel World Open – a global esports tournament covering Rocket League and Street Fighter V, as an appetiser for the Tokyo Olympics.

Omega

The Biel/Bienne-headquartered Swiss luxury watchmaker has been the official timekeeper of the Olympics since the 1932 Los Angeles Summer Games, eventually becoming a Worldwide Olympic Partner in 2004. Omega provides equipment for timing, scoring and results systems for every major Olympic event, as well as releases limited-edition co-branded watches periodically. The two last renewed their deal in May 2017 to run until 2032 and reach their partnership’s centenary.

Panasonic

The Kadoma, Osaka-headquartered Japanese electronics company first partnered with the Olympics for Los Angeles 1984 as it supplied professional sound system and large video display. It then became a Worldwide Olympic Partner of the IOC in 1985. In February 2014, Panasonic extended its TOP sponsorship deal with the IOC to run until 2024. In February 2020, it became a supporting partner of the Tokyo 2020 Olympic Torch Relay.

Procter & Gamble

The Cincinnati, Ohio-based American consumer goods company has been a Worldwide Olympic Partner of the IOC since 2010 covering the “Personal Care and Household Products” category. P&G and the IOC extended their partnership in July 2020 to run until 2028 and also include marketing rights for the International Paralympic Committee (IPC) and subsequently, the Paralympics. The expanded deal will also see establishment of the “Athletes for Good Fund” – a joint initiative of P&G, the IOC and the IPC.

Samsung

The South Korean tech giant first got involved with Olympics as a local sponsor at Seoul 1988 before becoming a Worldwide Olympic Partner of the IOC ahead of the Nagano 1998 Winter Olympics in the “Wireless Communications Equipment” category. The two parties last renewed their partnership in December 2018 to run until 2028. The deal sees Samsung provide its array of cutting-edge products and services to fans and athletes alike across all major Olympic events. The company also releases event-specific themed smartphones, which are provided to the Olympic athletes via Samsung’s “Athlete Phone Programme”

Toyota

The Toyota, Aichi-headquartered Japanese automotive manufacturer became a Worldwide Olympic Partner of the IOC and the first-ever mobility partner of the Olympic Movement in March 2015 in a deal set to run until 2024 and cover the “vehicles, mobility support robots and mobility services” category. The deal sees Toyota not only supply its fleet of vehicles for every major Olympic event, but also work with the IOC to provide sustainable mobility solutions as per the committee’s Olympic Agenda 2020.

Visa

The San Francisco-headquartered American financial services corporation became a Worldwide Olympic Partner of the IOC in 1986. Over the years, the partnership has seen VISA provide digital payment technological solutions at every major Olympic event. Both VISA and the IPC extended their partnership in July 2018 to run through to 2032.

Premium Partners

Accor Live Limitless (ALL)

French hospitality company Accor was announced as an official partner of Paris 2024 in November 2021, with the partnership focused in particular around its lifestyle loyalty programme, Accor Live Limitless (ALL).

Apart from branding rights, the partnership entails Accor providing accommodation to media personnel all over France, “including certain athletes, media representatives, and members of National Olympic and Paralympic Committees”, offering its services to the athletes and media personnel in their respective villages, and exclusive rewards for all ALL members.

Groupe BPCE

The Paris-headquartered French banking group was announced as the first Premier Partner of Paris 2024 in September 2018.

Having officially kicked off on January 1, 2019, the partnership entails apart from branding rights co-branded education-themed initiatives.

Carrefour

The Massy-headquartered French supermarkets chain was announced as a Premium Partner of Paris 2024 in June 2022.

The partnership entails Carrefour supplying “fresh produce and organic food (fruit, vegetables, cereal products, meat, fish and seafood)” to the athlete villages, a branding project aimed at promoting “health through diet, the value of work, social betterment and inclusion”, a business project to raise awareness regarding “disability, nutrition, health at work through sport, etc,” and a commercial project to “develop exclusive collections in a wide range of official products licensed by Paris 2024 (clothing, stationery, back-to-school collections, etc)”.

Électricité de France (EDF)

The Paris-headquartered French electric utility company was announced as a Premier Partner and the official electricity and gas supplier of Paris 2024 in November 2019.

Apart from branding rights, the deal is focused on making Paris 2024 as environmentally-friendly as possible. To that end, apart from being the Games’ energy provider, EDF will also work with the Olympics and Paralympics organising committees to raise awareness among the French public about their energy consumption.

LVMH

The Paris-headquartered French luxury goods conglomerate was announced as a Premier Partner of Paris 2024 in July 2023.

The deal entails LVMH supporting the Olympics and Paralympics via several of its subsidiaries. Its luxury jewellery and watch house Chaumet is to design the official medals presented to the athletes, while Moët Hennessy wines and spirits are to be made part of all Paris 2024 hospitality programmes. Personal care and beauty products brand Sephora is set to be an official partner of the Olympic Torch Relay, while Louis Vuitton, Dior, and Berluti are to work with the Paris 2024 organisers in the lead-up to the opening ceremony.

LVMH will also work with French charity Secours to “facilitate access to sports for 1,000 children and young people aged 4 to 25 who live in vulnerable situations” by providing “funding for sports association memberships, training programs and beginner classes”.

Orange

The Paris-headquartered French telecom company was announced as a Premium Partner and Official Supplier of Paris 2024 in October 2020. It also served as an official partner to the official Paris 2024 bid in 2016.

Apart from branding rights, the partnership entails Orange installing “high-speed broadband networks” across all Olympics and Paralympics venues.

The Paris 2024 venture will cost Orange around €144 million, as per Le Parisien.

Sanofi

The Paris-headquartered pharmaceutical and healthcare company was announced as a Premium Partner of Paris 2024 in July 2021.

Apart from branding rights, the deal entails Sanofi “highlighting the benefits of physical activity on health” via engagement programmes.

Official Partners

Groupe ADP

Air France

ArcelorMittal

Caisse des Dépôts

Cisco

The Japanese subsidiary of the San Jose, California-headquartered American tech conglomerate was announced as an Official Partner of the Games in June 2016 in the “Network Equipment” category.

CMA CGM

Danone

Decathlon

FDJ

GL Events

Ile-de-France Mobilités

Le Coq Sportif

PwC

Official Supporters

ABEO

Air Liquide

Airweave

airweave is a Japanese total sleep solutions provider, manufacturing a wide variety of products – ranging from mattresses to pillowcases – to provide optimum environments for comfort sleeping. It was announced as an Official Partner of the Games in April 2016 in the “Beds and Bedding” category. Before that, airweave became an Official Partner of the Japanese Olympic Committee in 2013 and provide bespoke portable sleeping products to the Japan Olympic Team athletes at the at the 2014 Sochi Winter Olympic Games.

Arena

DXC Technology

Egis

Enedis

ES Global

Eviden

Fitness Park

Fnac Darty

Garden Gourmet

Gerflor

RATP Group

Highfield

Hype

La Poste

Loxam

Lyreco

Miko

Mondo

MTD

Myrtha Pools

OnePlan

Optic 2000

Ottobock

Randstad

Rapiscan Systems

Re-uz

RGS Events

Saint-Gobain

Salesforce

SCC

SLX

SNCF

Sodexo Live!

Syndicat des Eaux d’Île-de-France

Technogym

The 1983-founded, Cesena-headquartered Italian fitness equipment manufacturer was announced as an Official Supporter of the Games in January 2020 in the “Fitness Equipment” category.

Thermo Fisher Scientific

Tourtel Twist

VINCI

Viparis

Westfield

Anshuman Joshi

Anshuman Joshi is a senior writer at SportsKhabri with special focus towards all things football. His other interests include languages, world history and some good fiction.

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