Phygtl., an augmented-reality-based social experience provider, has partnered with FIFA to kick off football in the AR world. The partnership will give fans the opportunity to experience the FIFA World Cup 2022 Qatar on a brand-new platform.
Phygtl.’s AR platform allows fans to join forces to co-create a global reward: The Golden-Globe-Football. Users acquire a piece of The Golden Globe Football in the experience, add their own spin on it, and then use other users’ involvement and interactions to go up a scoreboard.
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Phygtl. Co-founder and CEO Tommaso Di Bartolo, a seasoned entrepreneur, UC Berkeley Faculty, and author of Navigating the Metaverse, said:
“Phygtl. was born to take humankind into a new dimension where we no longer just ‘follow’ on social media but have the possibility to ‘experience’ products, places and purposes while being rewarded for our time with tokenized commercial benefits.”