Kylian Mbappé: Brand endorsements | Charity work

This article contains information regarding French professional football player Kylian Mbappé, with special focus on his brand endorsement deals and charity work.

CURRENT DEALS

Nike

Nike has been the official sports equipment supplier for Mbappé ever since his breakthrough into senior football. Nike last extended his contract in July 2017 in a ‘long-term’ contract that also see the youngster launch his own personalised boots aged 18.

Hublot

Nyon-headquartered Swiss luxury watchmaker Hublot signed Mbappé in a deal reportedly worth €1 million per year in November 2018. Mbappé replaced Usain Bolt as the brand’s lead ambassador.

In April 2022, Mbappé became the main face of the brand ahead of the 2022 FIFA Men’s World Cup. He sported the limited-edition Big Bang e FIFA World Cup Qatar 2022™ watch that was unveiled in October 2022.

Oakley

The sports performance equipment and eyewear company headquartered in Foothill Ranch, Lake Forest, California signed onboarded Mbappé as a global brand ambassador in January 2022. The partnership kicked off with a short documentary titled Be who you are, which was centred around the Frenchman’s rise to stardom.

Accor

French hospitality company Accor partnered with Mbappé “exemplify their shared commitment to crafting a more inclusive and sustainable future for all”. The long-term deal also covers his “Inspired by KM” project, via which the Frenchman aims to “uplift young minds through sports, education, and social initiatives”.

PREVIOUS DEALS

EA Sports

Mbappé became the cover star for EA Sports’ latest instalment of FIFA (FIFA 21), making him the youngest footballer to appear solely on the cover of a FIFA game at the time.

Sorare

Sorare is a blockchain-based digital collectibles and NFT-based fantasy football platform developed by Saint-Mandé, Paris-headquartered French company SORARE SAS.

Sorare onboarded Mbappé as its first-ever player ambassador in June 2022. The deal entailed Sorare supporting the Frenchman’s charity Inspired by Kylian Mbappe (IBKM) and educate the children associated with IBKM about the advantages of Web 3.0 via training, conferences, equipment, and a special diploma. The deal also entailed Sorare auctioning off an Mbappé NFT for charity.

NOTABLE CHARITY WORK

• In 2018, he donated all of his salary and bonuses from the successful World Cup campaign to Premiers de Cordee – a charity offering sports training to hospitalised and disabled children.
• In January 2020, he launched his own charity called Inspired by Kylian Mbappe (IBKM) to support 98 children (a nod to his birth year, 1998) from Paris aged 9-16 by offering them financial support.
• In March 2020, he made a ‘very large’ donation to the Abbe Pierre Foundation – a charity that offers support to people without proper housing.