The Premier League has agreed to roll over its existing deal for live and non-live broadcast with Sky Sports, BT Sport, Amazon Prime Video and BBC Sport to also run through the next rights cycle that covers the seasons 2022-23 to 2024-25.
The existing deal, that has been running since the 2019-20 season, is worth £5 billion overall. All parties involved in the discussion have agreed that a rollover avoids any drawn-out negotiations, ensuring that at least the value of the package does not depreciate, hence allowing themselves to work together over more important matters as the world recovers from the long-lasting effects of the COVID-19 pandemic.
A statement from the Premier League read:
“The UK renewals for the next broadcast cycle – from seasons 2022/2023 to 2024/2025 – will be concluded at the same overall value as the current arrangements between the Premier League and its broadcast partners.
“As part of the Premier League’s developing strategic plan, the renewals will provide financial certainty to clubs throughout professional football as a result of maintaining current levels of support and enables the League to commit to increased funding. This will give security and continuity throughout the pyramid until at least 2025.”
Talking about the rollover, Richard Masters, Premier League’s chief executive, said:
“The Premier League would like to express our gratitude to our broadcast partners for their continued commitment to the Premier League and support for the football pyramid.
“We are hugely appreciative of the government agreeing in principle to allow this arrangement and for their continued support for the Premier League and the English game. Covid-19 has had a significant impact on football, and renewals with our UK broadcast partners will reduce uncertainty, generate stability and promote confidence within the football pyramid.
“We know that, once concluded, this will have a positive impact on the wider industry, jobs and tax revenues and will enable us to maintain and increase our existing solidarity and community financial commitments to the football pyramid for the next four years, even though we are yet to understand the full impact of the pandemic.
“Once concluded, this arrangement will have a positive impact on the wider industry, jobs and tax revenues.”
Stephen van Rooyen, Sky’s Executive Vice President & Chief Executive Officer, UK & Europe, said:
“We are proud to have been part of the success of the Premier League from the very beginning and we have worked hard this year to provide support through the challenges of the pandemic and prove the enduring strength and depth of our partnership.
“As well as being great news for our customers, the proposed renewal will support the whole football pyramid and give much needed stability and certainty.”
Marc Allera, CEO of BT’s Consumer division, said:
“Throughout this difficult year the Premier League and broadcasters have all worked together to find pro-active solutions to ensure the Premier League, and the lower leagues, have a safe and secure way out of the pandemic.
“This in-principle renewal of our broadcast rights is great for our viewers, but also helps to provide vital support for the broader football community that relies on the Premier League.
“The fantastic news for our viewers is that, once the deal is concluded, they can continue to enjoy the Premier League alongside the UEFA Champions League and UEFA Europa League exclusively live on BT Sport.”
Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…
Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…
Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…
Manchester United is undoubtedly one of the most followed football clubs in the world, boasting…
Can Bangladesh have a strong away series? A struggling and injury-hit Bangladesh have reached West…
Cricket is a great humbler! One day, you are on top, and the next day,…