Indian Premier League (IPL) franchise Rajasthan Royals (RR) have confirmed Schneider Electric as their Official Sustainability Partner for a second season running.
Along with Schneider Electric, the Royals have also on-boarded Schneider Electric-owned Luminous Power Technologies as their Title Sponsor for the on-going Indian Premier League (IPL) season.
Also read: Rajasthan Royals (RR) Sponsors 2023
Deepak Sharma, Zone President, Greater India (Designate); MD & CEO, Schneider Electric India Pvt Ltd (Designate), commented:
“Cricket being the most loved sport in the country, partnerships such as these are important to garner awareness and influence mindsets. Today as we are grappling with the challenges of climate change, we need to incorporate sustainability in all aspects of life. With a vision to bridge progress and sustainability, we are extremely proud and excited to become Rajasthan Royals’ sustainability partner and welcome them to become Green Yodhas for the planet.“
Jake Lush McCrum, Chief Executive Officer of the Rajasthan Royals, added:
“We had an impactful association with Schneider Electric last season with sustainability as the core focus. Given the two brands’ common objective of positively impacting society, we are delighted to be extending this partnership for another year. Cricket and sports have a huge influence on the society and we are looking forward towards driving sustainability and supporting the Green Yodha initiative through various campaigns during the season, which will highlight the need for being more climate conscious.“
Rajat Abbi, Vice President — Global Marketing, Chief Marketing Officer, Greater India, Schneider Electric, stated:
“Cricket is my favourite sport and I always look forward to the T20 season with excitement. However, every small activity, be it on-field or off-field, has some environmental impact associated with it. Therefore, I believe that watching cricket should be both enjoyable and responsible. To steer this conversation among the masses, we have once again become their official sustainability partners. We welcome the team and its management on board and congratulate them for their efforts on becoming Green Yodhas for the planet.“
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