Indian Premier League (IPL) franchise Royal Challengers Bengaluru (RCB) have expanded their partnership with Birla Estates, who are the real estate division of the Aditya Birla Group. The partnership extension will see Birla Estates become an Associate Sponsor of the Bengaluru-based team for the ongoing IPL 2024 season.
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Rajesh Menon, vice president and head of Royal Challengers Bengaluru, commented,
“We are delighted to extend our partnership with Birla Estates, and we are excited to continue working together to create memorable experiences for our fans.”
Anitha Krishnan, head – marketing, Birla Estates, added,
“We are thrilled to extend our association with Royal Challengers Bengaluru for the third consecutive year. Our consistent support for this team reflects our deep alignment with their values and goals. Cricket holds a special place in the hearts of millions of Indians, and RCB’s passion resonates with the spirit of excellence and innovation that Birla Estates stands for.”
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