Aditya ChaudhuriThe Royal Challengers Bengaluru (RCB) have on-boarded pipes and fittings manufacturer KPT Pipes as their men’s team’s Official Piping Partner for the 2024 Indian Premier League (IPL) season.
The partnership will see KPT use the team’s “player imagery across various communication platforms, including print, digital, and outdoor, enhancing its offline presence and fostering better engagement with dealers and distributors.”
Rajesh Menon, Vice President and Head, Royal Challengers Bengaluru, commented:
“RCB is thrilled to join forces with KPT Pipes, emphasising our commitment and shared ethos to promote sustainability.“
Ankur Periwal, Managing Director, KPT Pipes, added:
“Partnering with RCB, a team with a widespread fan base, was a natural choice for us. With the PPRC pipe category gaining momentum in India, this collaboration gives us a competitive edge.“
