Aditya ChaudhuriThe Royal Challengers Bangalore (RCB) have signed a partnership agreement with ITC Sunfeast Baked Creations, which thus comes on board as their women’s team’s Official Food Partner for the 2024 Women’s Premier League (WPL) season.
The deal will see ITC Sunfeast Baked Creations integrate its brand into the T20 ecosystem and work with the RCB on a host of activations, with the two parties aiming to celebrate the resilience and determination of women in sports via this partnership.
Rajesh Menon, VP & Head, Royal Challengers Bangalore, commented:
“We are delighted to welcome Sunfeast Baked Creations as our official gourmet food partner for this season. This partnership is a perfect synergy between two brands that share a passion for curated experiences and a commitment to creating memorable moments.“
Rohit Bhalla, Business Head, ITC, added:
“We are incredibly proud to be associated with RCB. This isn’t just a partnership; it’s a celebration of the power of sports coming together with exceptional taste. At Sunfeast Baked Creations, we’re all about championing women’s success and providing them with the support they need to conquer the world – one delicious treat at a time. Through this partnership, we aim to provide players and fans with a truly delightful experience.“
