The Royal Challengers Bengaluru (RCB) have roped in Royal Challenge Packaged Drinking Water as an Official Partner of their men’s team for the ongoing Indian Premier League season.
Royal Challenge Packaged Drinking Water also served as a partner of the RCB women’s team during the recently-concluded Women’s Premier League season, which they won.
Rajesh Menon, Vice-president and Head, Royal Challengers Bengaluru, commented:
“Taking on the challenge and celebrating boldness has always been the spirit of Royal Challengers Bengaluru. We are thrilled to join forces with Royal Challenge Packaged Drinking Water, a brand that shares our ethos by choosing bold in all their endeavours.“
Varun Koorichh, Vice President and Portfolio Head, Marketing, Diageo India, added:
“Cricket is a sporting extravaganza that brings the entire country together with inspiring sporting action that’s a feast for Indians across the country. We are excited to be associated with Royal Challengers Bengaluru as an official partner. It is exciting to see the Naya Shers #ChooseBold because they truly embody the spirit of the brand and we wish them all the luck for the ongoing season!“
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