Anastasia Beverly Hills announces Academy Programme agreement with Red Bull

Anastasia Beverly Hills, a global beauty brand, has signed a long-term agreement to become an Official Team Partner of the Academy Programmes of both Red Bull Racing Pepe Jeans and Visa Cash App Racing Bulls, in what is the first standalone F1 Academy partnership for the Red Bull programme.

As per the agreement, Anastasia Beverly Hills will have a branding presence on the car of Red Bull Racing’s Alisha Palmowski — on the rear wing and cockpit.

Racing Bulls’ Rafaela Ferreira, meanwhile, will sport the Anastasia Beverly Hills logo on the side chassis and front nose of her car.

Both drivers will also have the Anastasia Beverly Hills logo on their driver branding and team kit.

Julia George, Director of Partnerships at Oracle Red Bull Racing, commented:

“Welcoming Anastasia Beverly Hills to our growing and diverse family of partners is a monumental step for the Red Bull Academy Programme, supporting both the Red Bull Racing Pepe Jeans and Visa Cash App Racing Bulls Academy Programmes. We’re delighted that one of the fastest-growing beauty brands in the world has entrusted the Red Bull Academy Programme to make its first step into motorsport.“

Anastasia Soare, Founder and CEO of Anastasia Beverly Hills, added:

“We are incredibly proud to mark ABH’s first move into motorsport with this long-term partnership across two F1 Academy teams. Motorsport has always been about pushing boundaries, and through this collaboration we’re excited to support the next generation of talented female drivers, making them feel beautiful and powerful. This is just the beginning of an exciting journey with the Red Bull Academy Programme, and we’re committed to making a lasting impact both on and off the track.“