Austrian Formula One team Red Bull Racing have announced a one-off partnership with PONOS, video game developer famous for the mobile game The Battle Cats. The special partnership will be for the upcoming Japanese Grand Prix, which will be returning to the calendar after a three-year gap due to the COVID pandemic.
The partnership will see PONOS and Red Bull launch limited merchandise in the shape of a specially-designed uchiwa, a traditional Japanese fan which will feature Red Bull drivers Max Verstappen, Sergio Pérez and team boss Christian Horner.
Also read: A conversation with Jehan Daruvala
Christian Horner, Team Principal and CEO, Oracle Red Bull Racing, commented:
“It’s a real pleasure to return to Japan to race at Suzuka, one of F1’s truly legendary tracks. Suzuka is home to some of our most devoted and passionate fans and to give them something special to remember this race by we’re thrilled to partner with PONOS, one of Japan’s major mobile game development houses. We’re looking forward to the race and to the enjoyment this partnership will bring to fans in Japan.“
Yorikatsu Tsujiko, Chief Executive Officer, PONOS, stated:
“I have loved motorsports ever since I was a child, and I have always held great admiration for F1. Since their debut in 2005, Oracle Red Bull Racing has charmed the most passionate racing fans around the world, inspiring their dreams and stirring their hearts while consistently performing at the highest levels of racing. This level of ambition is shared by us at PONOS, where we continuously strive to bring smiles to players across the entire globe and go beyond just what is expected of entertainment in order to make something even better.
“In the same way, we feel that Oracle Red Bull Racing’s ascent to become a powerhouse performer in the world of F1 through committed effort is linked strongly to our own spirit of welcoming challenges at PONOS. We are so excited to witness the return of motorsport events to Japan after three years in the form of next month’s Japanese Grand Prix alongside our partners at Oracle Red Bull Racing.“
The Japanese Grand Prix is set to be held on October 9, 2022, returning to the F1 calendar for the first time since 2019.
We are now down to the final four as Spain will clash with last World…
McLaren Racing have announced a new partnership extension with multinational technology company, Cisco, who will…
Formula One team Mercedes-AMG PETRONAS has announced a new multi-year partnership with luxury home furnishing…
Formula One has announced a new multi-year licensing partnership with global illustrated publisher DK Books.…
The Indian Olympic Association (IOA) has signed a new partnership with the JSW Group which…
English football club Nottingham Forest have recently announced a partnership renewal with British energy company…