Red Bull partner with Sui

Formula One team Red Bull Racing have announced a new partnership with Layer 1 blockchain and smart contract platform Sui, which joins the team as their Official Blockchain Partner.

The multi-year deal will see Sui use Red Bull’s platform to let fans be able to connect with the team through innovative digital fan experiences. 

Also read: Oracle Red Bull Racing Formula One Team Sponsors 2023

Christian Horner, Team Principal and CEO, Red Bull Racing, commented:

“Oracle Red Bull Racing was an early adopter of Blockchain technology in Formula 1, recognising its potential to connect fans all over the world with the team in a truly unique and forward-thinking way. Partnering with Sui will elevate that experience, making access easier, more secure and engaging.“

Evan Cheng, Co-Founder and Chief Executive Officer of Mysten Labs, said:

“The potential of blockchain technology to fundamentally change the way humans transact, interact and communicate is enormous. We are extremely pleased to match Sui’s best-in-class performance with Oracle Red Bull Racing. With this partnership, we can demonstrate the true power of blockchain technology, to build communities around novel and ground-breaking connected experiences.“