Rio Open strikes Betway deal

Multi-year partnership sees Betway join as Official Sponsor.

The Rio Open has announced that global online gambling company Betway will become the Official Sponsor of the tournament for the 2022 and 2023 editions.

Betway also becomes a premium betting partner, and the partnership also sees the Super Group-owned company receive association rights and on-court branding.

Betway also gets the digital rights to the tournament, which will see it work with the tournament to create ‘engaging content’ for the fans worldwide.

Marcia Casz, Director, Rio Open, stated:

“It is a pleasure to have a brand as big as Betway in the Rio Open portfolio.

“We are very successful in having one of the leaders in its segment as a partner in the largest tennis event in Latin America and we hope to maintain a partnership for many years to come.”

Anthony Werkman, CEO of Betway, added:

“Adding to our already enviable existing portfolio of tennis sponsorships, we’re delighted to become a premium partner of The Rio Open, Brazil’s only ATP Tour event.

“The tournament is always contested by the sport’s top talent and having an association with it marks another proud moment for the Betway brand.”

Betway most recently became the Official Betting Partner of the Stockholm Open, and now, with the Rio Open partnership, it continues to strengthen its ties in tennis.