Aditya ChaudhuriRiot Games Brazil inks five-year deal.
Games publisher Riot Games has inked a five-year agreement with Spanish banking group Santander. The deal sees Santander join as a Master Sponsor of League of Legends tournaments in Brazil.
As part of the deal, the Santander branding will be present at the Brazilian League of Legends Championship (CBLOL) and its Academy division as well. Santander will present the championship and the award for the MVP in the finals as well. The Santander branding will also be visible during game breaks and special drops (League of Legends game content, such as icons and emoticons, distributed to spectators).
Speaking about the deal, Carlos Antunes, Head of Esports, Riot Games, Brazil, commented:
“Being able to count on the support of Santander is a source of great pride for us. In addition to reinforcing the growing importance of eSports in Brazil, this long-term partnership allows us to further develop the local competitive scene of League of Legends, and create together with Santander new possibilities and experiences that only Santander can offer CBLOL fans.”
Danielle Sardenberg, Executive Superintendent of Marketing at Santander, added:
“The partnership with CBLOL represents a great milestone for Santander, which enters with all its might in one of the most traditional eSports championships in Brazil. We will walk side by side with gamers, both professionals and amateurs, as well as those who work to be a pro player in electronic sports. We are not here just to be just another sponsor, but also to contribute to the CBLOL Academy and, respectively, to the Brazilian eSports scenario.”
The Riot Games partnership grows Santander’s already-impressive and growing esports partnerships, which include FURIA and the Brazilian Free Fire League.
