Indian professional cricketer Jemimah Rodrigues has signed a long-term deal with Finnish mobile phone manufacturer Human Mobile Devices (HMD).
The deal will see Rodrigues become an HMD brand ambassador.
With Rodrigues on board, HMD aims to break into the Indian market, with the Team India batter promoting its products through advertising campaigns and more.
Jemimah Rodrigues said:
“In a world where athletes like us are expected to be like machines, here is a technology brand that wants us to be human. I am really excited to be with Human Mobile Devices.“
Tathagat Jena, head of online business, DTC and Marketing Head, HMD, added:
“HMD is a new brand and our young audience relate to meaningful innovation and believe in staying real. In Jemimah, we see a vibrant and versatile brand advocate who really expresses herself on & off the field. We are excited about this long-term partnership. It will be magical.“
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