This article contains information regarding the organisations enjoying a strong branding presence across the Netherlands men’s and/or women’s national cricket teams’ physical and digital assets as sponsors and partners of the Royal Netherlands Cricket Association (Dutch: Koninklijke Nederlandse Cricket Board; KNCB).
Also read: ICC Men’s T20 Cricket World Cup 2024 Sponsors
Indian global tech company HCLTech and the KNCB signed a partnership agreement in March 2023.
As per the deal, HCL Tech supports the growth of the Netherlands women’s national cricket team. The deal is set to run until 2026, during which period HCLTech also aims to increase its brand visibility through marketing campaigns.
Technology and IT services company Sisar signed on as a partner of the KNCB in December 2022 on a three-year deal.
As per the agreement, Sisar provides support to the Netherlands women’s national cricket team.
Popular English bat-manufacturing brand Gray-Nicolls is also a KNCB partner.
In the past, the Gray-Nicolls logo has appeared on the top-right corner of the Netherlands men’s and women’s national cricket teams’ jerseys for limited-overs cricket.
Global investment company Fairtree signed on as the shirt sponsor for the Netherlands men’s national cricket team in September 2021.
The deal between the KNCB and the company was signed prior to the 2021 ICC Men’s T20 World Cup and the Dutch team’s ODI tour to South Africa in November 2021.
Tupkertaaltraining signed on as the official language partner of the KNCB in December 2022 on a three-year deal.
As per the deal, the organisation provides language services, media, and communication training to the Dutch cricket community.
The KNCB announced its partnership with fintech company Nordek in September 2023 and stated that their deal would run for multiple years. Nordek thus serves as the board’s Principal Partner for the major tournaments its teams participate in.
Nordek’s logo was featured on the Netherlands men’s team’s matchday jerseys during the 2023 ICC Cricket World Cup.
Dutch clothing brand Van Uffelen is also listed as an official partner of the KNCB on its official website heading into the 2024 ICC Men’s T20 World Cup.
The Dutch State Lottery is also a sponsor of the KNCB.
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