This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Major League Soccer (MLS) club San Diego FC (SDFC) as their sponsors and partners for the 2025/26 season.
Headquartered in South California, DirecTV is an American sports content aggregator and distributor.
The agreement will see the DirecTV logo feature on the front-of-the-shirt of the SDFC’s primary and secondary jerseys for all games that the club plays in the inaugural 2025 Major League Soccer season.
“The “Chrome Club” sponsorship includes elements exclusive to DIRECTV, including content features, interior and exterior stadium branding, extensive TV-visible signage inside Snapdragon Stadium, and the opportunity to create co-branded retail promotions.
In addition, the deal makes DIRECTV the official video entertainment provider for various SDFC venues, including the SDFC Performance Center in El Cajon and SDFC’s Global Headquarters in Little Italy.”
In Jan 2025, San Diego FC announced Sharp Healthcare as the club’s official healthcare partner.
According to the deal, the partnership entails Sharp Healthcare as a Chrome Partner and Healthcare and Health Insurance Partner for SDFC.
The healthcare organization also acquired the naming rights to the Club’s Performance Center & Right to Dream Academy which is now called the Sharp Healthcare Performance Centre.
As part of the agreement, the two parties will collaborate on various community-based initiatives that include financial literacy, youth development and supporting small businesses.
“As a Chrome Club sponsor, CB&T will enjoy exclusive partnership elements, including access to a league first “on the pitch” premier suite, title sponsorship of the May 31, 2025 home game against Austin FC, co-branded content features, prominent signage inside Snapdragon Stadium, and special retail promotions.
Additionally, as the club’s Official Bank, CB&T will work with SDFC to integrate banking products and services into the club’s ecosystem. Bank customers and their families will also gain access to exclusive soccer experiences and discounts throughout the season.”
As part of this agreement, Sycuan will help the club to improve fan experience and will also collaborate on community initiatives involving education and sports in the San Diego region.
The Sycuan Band of the Kumeyaay Nation is a joint owner of San Diego FC with their Chairman also serving as the Vice-Chairman at the club.
Sycuan Casino Resort also features prominently at the Snapdragon Stadium in the form of the Sycuan Piers. The Sycuan Piers is a deck and lounge that offers a great unobstructed view of the field on the south side of the Snapdragon Stadium. The premium space also includes a food and beverage service with a private bar.
San Diego-headquartered company Qualcomm specialises in semiconductors, software and services related to wireless technology.
Additionally, Qualcomm brand SnapDragon acquired the naming rights of the club’s stadium which has been named as the SnapDragon Stadium.
The company will assist in providing software for classroom learning for the club’s Right to Dream academy.
The IT company will also participate alongside the club towards community-driven initiatives like refurbishment of futsal courts all across the region.
Palomar is an Insurance company dealing in residential and commercial insurance that includes five categories –Earthquake, Inland Marine and other property, Casualty, Fronting and Crop.
As part of the agreement, Palomar will hold branding rights, featuring on the front-of-the-shirt of the San Diego training kits and across the club’s digital platforms.
“Through this partnership, SDFC and Palomar will work together on sustainability initiatives throughout the year. Palomar will focus on community education centered on earthquake readiness and disaster resilience, ensuring San Diegans have access to valuable resources that promote safety and security.”
As part of the partnership, Liberty Military Housing was the Presenting Partner of SDFC’s “Stars and Stripes Night” on 5th July to celebrate the American Independence Day and the military families.
The company will also sponsor the “Hero of the Match” moment after every San Diego home game where they will recognize military families and provide them a special matchday experience.
San Diego FC partnered with Mexican Blue Agave Tequila company, Dios Azúl in November 2024.
As per the agreement, Dios Azúl became the club’s first Official Tequila partner. Dios Azúl Tequila will feature prominently on the pitch-side LED screens and advertising boards at the Snapdragon Stadium. The Tequila brand will also be responsible for sponsoring post-match parties with the San Diego bartender Dushan Zari? stirring up interesting cocktails for the fans.
The Mexican beer brand became the official beer partner, a chrome club partner and also the founding partner of the club.
As per the agreement, Modelo will offer “co-branded giveaways, in-stadium activations, and pre-match fan zone celebrations.” Modelo will also have branding rights throughout the Snapdragon stadium with their logo featuring on pitch-side LED boards, scoreboards, and video boards along with a Modelo branded fan-cam for goal celebrations.
Modelo will also act as the presenting partner for the annual match between SDFC and Club Tijuana.
“As the Official Tailgate Partner of SDFC, Toyota will bring unique activations to select matches throughout the season. The local dealerships will aim to connect with SDFC fans in an authentic way, enhancing their fan experience and driving Toyota brand loyalty.”
German Sportswear company Adidas has signed a partnership with San Diego FC as their official kit partner.
As part of the deal, Adidas will be responsible to provide the SDFC Matchday kits, training kits and accessories.
As per the deal, Agramont will help provide logistical solutions to manage the club’s travel, equipment, and other logistical needs. In addition, Agramont will collaborate with the club on several community outreach programs to promote football.
Alaska Airlines announced a partnership with San Diego FC in Feb 2025.
The airline company became the official airline partner of San Diego FC as well as the San Diego Wave FC for the 2025/26 season of the Major League Soccer (MLS) and the National Women’s Soccer League (NWSL).
Alaska Airlines also serves as the entitlement partner for the Snapdragon stadium’s southeast gate entrance.
As part of its brand activation strategy, the airlines will also offer fans “special benefits, including chances to win stadium seat upgrades, expedited stadium entry, and priority boarding while wearing team gear.”
As part of the deal, Alliant will acquire branding rights at the Snapdragon Stadium with their brand logo featuring on the pitch-side LED Boards and also across the club’s digital platform.
Additionally, Alliant was also selected as a presenting partner of a San Diego FC commercial event.
Miramar-based non-alcoholic beer company, Athletic Brewing Co. is the official non-alcoholic beer partner of San Diego FC.
As part of the agreement, their products – the Run Wild IPA and 19.2oz cans will be available at the Snapdragon stadium for the fans to purchase.
The California Army National Guard is a part-time military force and is one of three components of the California National Guard. They are also a reserve team of the United States Army, and part of the National Guard of the United States.
As per the club’s official website, they are partner of the San Diego FC.
The two parties have also partnered to present a ‘Rising Star’ award to high-performing children in the San Diego Area be it in school, sports or community-related areas.
Hawthorne Cat is a Cat equipment dealer in San Diego, the Hawaiian Islands, and the Pacific region.
They announced a partnership with San Diego FC in March 2025 as their club partner.
Cutwater Spirits is a San Diego-based distillery that is known for their canned cocktails. They have a variety of cocktails based on alcoholic bases such as rum, vodka, tequila, American Whisky and Gin.
Felix Technologies Inc. or Felix Pago develops chat-based money transfer platform. Through their platform, money can be transferred from the US to Mexico, Guatemala and Honduras.
San Diego FC has a partnership with the San Diego-based Ford dealers.
Govx is one of the leading Military and Government e-commerce website that has a selection of more than 1000 lifestyle brands and offer massive discounts and offers to consumers.
In June 2025, National University Harmony Academy signed a partnership with the San Diego FC.
The two parties have collaborated to support student athletes and help bring various opportunities to students in football and education throughout the year.
iHeart Radio is a brand of American mass media company iHeartMedia.
InterContinental Hotels & Resorts (IHG) is a British hospitality company with 19 hotel brands including InterContinental, Holiday Inn and Crowne Plaza among others.
The InterContinental San Diego has a partnership with the San Diego FC as per the club’s official website.
Irish Whiskey brand Jameson is a partner of the San Diego FC.
In addition, the Pernod Ricard-owned whiskey brand is also a sponsor of the MLS.
MediExcel Health Plan is a California-licensed Health Maintenance Organization (HMO) that provides healthcare benefits for companies in the San Diego region. They also focus on binational healthcare which includes healthcare services in Mexico.
The healthcare provider signed a multi-year deal with San Diego FC becoming the club’s official partner and will provide healthcare services to the club’s players and staff.
American brewery Aunheuser-Busch owned beer brand Michelob Ultra is a partner of San Diego FC as per the club’s official website.
For brand activation, Michelob Ultra hosts the ‘Hispanic Heritage Nights’ at the Snapdragon Stadium to honour the club’s diverse fanbase. The beer brand is also a presenting partner of the ‘Player of the Match’ award in MLS.
Mission Personal Injury Lawyers is a San Diego-based law firm that represents personal injury clients across South California.
The coffee company has also created a Mostra coffee bar in the Sharp Healthcare Performance Center – the club’s training facility, where they have set up their mavam espresso machine alongside the various coffee flavours.
As part of the partnership, MTS and SDFC have also collaborated to unveil SDFC-themed Trolleys and buses to encourage fans to take transit to Snapdragon Stadium.
MTS has also introduced an SDFC Season pass which offers the San Diego fans a discounted fare rate of only $56 for all 17 regular season home matches.
PLNU is a San Diego-based University that offers numerous undergraduate and graduate courses to students.
“This partnership will offer PLNU students in SDFC’s development programs exclusive internships, hands-on experience, and opportunities to collaborate with leading professionals in sports management, marketing, and event coordination.”
As per the agreement, Refine Soccer Training will help with youth development programs at the club.
The partnership will see Refine Soccer’s experienced coaches, innovative technology, and focus on youth technical development assist San Diego’s aim of developing top level youth talents in their academy.
San Diego Community Power is a community-driven provider of sustainable energy and power in the San Diego region.
The energy company partnered with their city’s football club San Diego FC in April 2025 to promote clean energy and sustainability in the region.
San-Diego based utility company, San Diego Gas and Electricity (SDGE) is a subsidiary of Sempra and a partner of the SDFC as per the club’s official website.
Headquartered in San Diego, San Diego Zoo Wildlife Alliance is a non-profit organization that looks after the San Diego Zoo and the San Diego Safari Park.
The Alliance collaborates with several international groups and experts to protect rare species, including the California condors, Sumatran tigers, and rhinos.
SeaWorld is a theme park based in San Diego, California. SeaWorld is located in Mission Bay Park and it is a marine mammal park,an oceanarium, public aquarium, and marine animal rehabilitation center.
The SeaWorld has been involved in several events involving the San Diego FC.
Qualcomm owned brand Snapdragon is an official partner of San Diego FC as part of the multi-year agreement between Qualcomm and San Diego FC.
As per the deal, Snapdragon acquired the naming rights to the stadium which is called the Snapdragon Stadium.
Car wash company, Soapy Joe’s was announced as an official partner of San Diego FC in Mar 2025 on the club’s social media accounts.
Sony Electronics headquartered in San Diego is an official technology partner of the San Diego FC.
The partnership entails that the electronics company provide high-tech cameras and technology to the club for their games.
Ticketmaster is a ticketing platform that has partnered with San Diego FC.
Ticketmaster will be their official ticketing partner and will sell the tickets for all home games at the Snapdragon Stadium.
Signage solutions company V Group has partnered with the San Diego FC.
As per the agreement, the signage company will provide the club with branding and signage services. They will also help the club with in-stadium activations like the Chrome Ball tour and Snapdragon Stadium.
Premium golf bags, light bags and accessories company, Vessel is a partner of the San Diego FC as per the club’s official website.
Headquartered in Mexico City, Volaris is a low-cost airline that operates in Mexico, North America, Central America and South America regions.
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