Electronic goods company Havells India has announced that former Indian cricket team captain and current BCCI President Sourav Ganguly will join the company as a brand ambassador for Havells’ consumer durables brand Lloyd.
As a brand ambassador, Ganguly will endorse Lloyd’s wide range of consumer durables via various marketing campaigns for the eastern Indian audience.
Anil Rai Gupta, Chairman and Managing Director, Havells India Ltd, commented:
“The brand sees Sourav Ganguly as an inspiration that portrays a rare blend of talent, class, intelligence, and popularity that complements Lloyd’s legacy and brand ethos.
“We are confident that this association will enable us to explore new avenues for our continued growth and success and further strengthen our positioning in the consumer durables segment.”
Sourav Ganguly also spoke about his new role as a Lloyd brand ambassador, stating:
“I am thrilled to collaborate with a brand like Lloyd that has such an incredible line of products with top-of-the-line features and superb quality. Lloyd has established itself as one of the most reliable consumer durable brands in India with its constant focus on innovations, superior technology, and after sales customer support. Associating with such a brand is indeed an honour and I am looking forward to working with the brand.”
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