Special Olympics extends Coca-Cola deal

The Special Olympics committee has announced a new eight-year partnership extension agreement with The Coca-Cola Company.

The partnership will last until the end of 2031 and see Coca-Cola continue to support the Special Olympics’ programmes, athletes, and events worldwide through “monetary and in-kind donations, volunteer support and awareness-driving marketing initiatives.”

The Coca-Cola Company is a founding partner of the Special Olympics, having been in place ever since the first-ever Special Olympics back in 1968.

Also read: Paris 2024 Olympics Partners and Supporters

Mary Davis, Chief Executive Officer, Special Olympics, said:

“We are honoured and grateful to continue our long-standing partnership with Coca-Cola to create an inclusive world for everyone. As our founding partner and global sponsor for the past 56 years, Coca-Cola has helped us transform the lives of one of the most marginalised populations of people across the globe—those with intellectual disabilities. Coca-Cola has been an agent of change for inclusion in creating experiences and opportunities for our millions of athletes, coaches and volunteers, forever changing the way the world views inclusion.“

James Quincey, Chairman and CEO, The Coca-Cola Company, also member of Special Olympics Board of Directors, added:

“Special Olympics, much like Coca-Cola, helps bring people together through sports, inclusivity and celebration. We’re proud to continue supporting this important organisation, while cheering on every athlete courageously pursuing their dreams.”