Aditya ChaudhuriThe Saudi Pro League (SPL), also known as the Roshn Saudi League, has announced a partnership agreement with insurance firm MEDGULF, with the deal set to run until the end of the 2024/25 season.
MEDGULF aims to lift the “sports culture and standard of insurance services provided to the sports sector” through this partnership.
Saad Al Lazeez, Interim CEO, Saudi Pro League, commented:
“The Roshn Saudi League is thrilled to enter this partnership agreement with MEDGULF, a titan in the regional insurance market. This agreement goes beyond traditional branding; it is a testament to our shared commitment of enriching the lives of football fans by integrating the protective essence of insurance with the unifying spirit of football.“
Omar Al Mahmoud, CEO, MEDGULF, added:
“MEDGULF is proud of our partnership with the Roshn Saudi League, which has rapidly become the focus of the sporting world. Our company’s investment in sports is an investment in health that actively contributes to raising the quality of life. We seek, through our presence in the sports community, to raise the level of insurance services provided in the sports sector, in addition to various insurance programs overall. We also aim to enhance our brand awareness among Saudi football fans by presenting events, activations, and offers in conjunction with our partnership of the Roshn Saudi League.“
