Tennis News

Amanda Anisimova: Brand endorsements

This article contains information about American professional tennis player Amanda Anisimova’s brand endorsement deals.

Amanda Anisimova’s brand endorsements and sponsors over the years — Nike, Wilson, Gatorade, Therabody, Babolat

CURRENT DEALS

Nike

In October 2019, Amanda Anisimova signed a long-term deal with Nike. 

The deal, reportedly worth US$100 million, sees Nike provide Anisimova with apparel and shoes for her games. Apart from wearing Nike apparel on court, Anisimova also endorses the brand via social media ad campaigns.

Wilson

American sports equipment manufacturer Wilson Sporting Goods became Anisimova’s official racquet partner in April 2022.

Amanda currently uses the Wilson Blade 98 16×19 v8 Racquet.

Gatorade

In January 2020, Anisimova was announced as a brand ambassador by American beverage and food products company Gatorade.

As per the deal, Anisimova endorses Gatorade via social media and is also the face of several of its advertisement campaigns.

Therabody

In June 2020, wellness tech company Therabody signed Anisimova as an ambassador on a multi-year deal. Anisimova joined as a “Theragun” athlete, Theragun being a device used by sports professionals for recovery and during rehab.

The deal sees Anisimova endorse Therabody and its products while also featuring in its media and digital campaigns.

PAST DEALS

Babolat

The French tennis, badminton and padel equipment company used to sponsor Anisimova’s racquets since she turned professional in 2016. Anisimova used to play with the Babolat Pure Drive racquet.

At the start of 2022, however, Anisimova was seen using a “paint job” racquet until March before revealing a Wilson racquet in April 2022. 

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