Sports data and analytics company Stats Perform has signed a multi-year partnership with Tennis Australia. The partnership agreement will see Stats Perform serve as the Exclusive Distributor of live video streaming and ultra-fast data to licensed sports betting operators for Tennis Australia. Stats Perform will be adding the Australian Open, Australian Open Qualifying and other Tennis Australia tournaments to its portfolio.
Stats Perform will provide Tennis Australia with its proprietary media tools, such as Opta Facts, PressBox Graphics and extensive news services to help Tennis Australia grow its customer base. Stats Perform will also team up with Tennis Australia’s in-house Integrity Unite to keep a check on potential match manipulation.
Cedric Conelis, Tennis Australia Chief Revenue Officer, commented:
“Stats Perform has a reputation for trust and innovation, making them a clear choice and providing more opportunities for us to reach and engage with our fans.“
Carl Mergele, CEO, Stats Perform, added:
“Our focus is on extending the incredible entertainment on the court or field, to help those in the sports business capture more fan attention, for longer. We are honoured to have been chosen to work with Tennis Australia – an organisation which shares our goal of protecting and elevating the fan experience, for new and existing tennis audiences across the globe.“
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