Swaraj Tractors renews partnership with MS Dhoni

Former Indian World Cup winning captain MS Dhoni has renewed his long-standing partnership with Mahindra Group’s Swaraj Tractors, which will see Dhoni continue on as the brand ambassador. The partnership will see Dhoni continue on as the face of the brand and will headline various integrated campaigns across digital and social media platforms. 

Gaganjot Singh, CEO, Swaraj Division M&M Ltd, commented,

“MS Dhoni reflects the ethos of Swaraj — dependable, authentic, and consistently focused on performance. This partnership has helped us strengthen our connect with customers while reinforcing the values that define the brand. As we move ahead, his association will play an important role in building greater resonance for Swaraj across markets and supporting our efforts to present the brand with contemporary outlook and energy while staying true to its legacy.”