UFC

The Ultimate Fighting Championship (UFC) has announced a regional partnership agreement with mobile charging solutions provider Anker, which thus comes on board as its Official Charging Partner in the Middle East and Africa (MENA) region. As per the deal, the Chinese electronics company will work towards enhancing fan experiences in the region at official UFC...

The Ultimate Fighting Championship has roped in sleeping aid company Hostage Tape as its Official Sleep Aid Partner following a marketing partnership agreement. The deal will see Hostage Tape “activate its brand within some of UFC’s most significant assets”. Hostage Tape branding will be present inside the Octagon at select Fight Nights, on broadcast integrations,...

Manscaped joins the UFC’s global sponsorship tier.   The Ultimate Fighting Championship (UFC) has announced an extension of its deal with men’s grooming brand Manscaped. The expanded partnership will see Manscaped move from being a domestic UFC partner—the Official Electric Trimmer—to the global tier of the UFC’s sponsorship portfolio. The three-year extension is reported to...

With Mixed Martial Arts starting to really get a massive surge in numbers of viewership in Asian countries, the UFC has come leaps and bounds, especially in India, where it has enjoyed a considerable boost in viewership in the past couple of years. The promotion of the UFC only started in India around 2016 and...