Tennis Australia partners with Nexo

Tennis Australia has announced a multi-year global partnership with digital assets platform Nexo.

The deal will see Nexo serve as the Official Crypto Partner of the Australian Open as well as the United Cup, the Adelaide International, the Brisbane International, and the Hobart International.

Nexo will enjoy prominent branding exposure at these events through the Nexo Coaches Pod, which will be present at the on-court coaching areas of Rod Laver Arena, Margaret Court Arena, John Cain Arena, and Kia Arena.

Cedric Cornelis, Chief Commercial Officer, Tennis Australia, commented:

“We’re excited to welcome Nexo to the Australian Open family. As a brand built on innovation, expertise and next-generation thinking, Nexo is the first-ever crypto partner in Grand Slam history and is also a natural fit for the AO and our events across the Summer of Tennis. The Nexo Coaches Pod will shine a light on the strategy and teamwork at the heart of elite tennis on one of the sport’s biggest global stages. Together, we’re creating new ways for fans to connect with the game and the people behind it.”

Antoni Trenchev, Co-founder, Nexo, said:

“The Australian Open stands at the intersection of excellence and ambition – precisely where Nexo positions itself. Our partnership reflects a shared commitment to disciplined performance and long-term thinking. We are honored to join Tennis Australia in elevating the sport while showcasing the value of intelligent digital tools to a global audience.”