Tennis Australia inks new deal with YoPRO

Tennis Australia has announced a new partnership agreement with yoghurt brand YoPRO, who will join the Australian Open 2026 as an Official Partner. The deal will see both work together on various fan and athlete experiences along with YoPRO hosting other ‘interactive activations’. The deal also sees #1 ranked tennis player Carlos Alcaraz join the brand as their Global Chief Progress Officer as well with Alcaraz set to headline various content and fan engagement activities throughout the course of the event.

Cedric Cornelis, Chief Commercial Officer, Tennis Australia, commented,

“We’re thrilled to welcome YoPRO to the Australian Open family. This collaboration brings together two brands committed to performance, wellbeing and pushing boundaries. YoPRO’s innovative approach and athlete-first mindset, highlighted by their work with Carlos Alcaraz, will help us deliver fresh, dynamic experiences for fans and players at Melbourne Park. We look forward to building this partnership and creating impactful activations at AO 2026 and beyond.”

Marie-Aude Remaut, Senior Brand Manager, Danone (YoPRO), said,

“We’re incredibly proud to join the Australian Open, marking an exciting new chapter for YoPRO. With Carlos Alcaraz stepping into his role as our Global Chief Progress Officer – and activating at the AO in this role for the very first time – we are celebrating a shared belief in the power of progress, whether you’re competing on centre court or taking the first steps in your fitness journey. This partnership allows us to connect with fans in an authentic, inspiring way and reinforces YoPRO’s commitment to fueling movement, performance and recovery.”