Tennis Australia inks deal with YoPRO

Tennis Australia has roped in yoghurt brand YoPRO as an Official Partner of the 2026 Australian Open.

The deal will see YoPRO work on various fan and athlete experiences, as well as hosting “interactive activations” over the course of the tournament.

The partnership has named World No. 1 Carlos Alcaraz as YoPRO’s Global Chief Progress Officer. The Spaniard will thus headline several content and fan engagement activities over the course of the season-opening Grand Slam.

Cedric Cornelis, Chief Commercial Officer, Tennis Australia, commented:

“We’re thrilled to welcome YoPRO to the Australian Open family. This collaboration brings together two brands committed to performance, wellbeing and pushing boundaries. YoPRO’s innovative approach and athlete-first mindset, highlighted by their work with Carlos Alcaraz, will help us deliver fresh, dynamic experiences for fans and players at Melbourne Park. We look forward to building this partnership and creating impactful activations at AO 2026 and beyond.”

Marie-Aude Remaut, Senior Brand Manager, Danone (YoPRO), said:

“We’re incredibly proud to join the Australian Open, marking an exciting new chapter for YoPRO. With Carlos Alcaraz stepping into his role as our Global Chief Progress Officer – and activating at the AO in this role for the very first time – we are celebrating a shared belief in the power of progress, whether you’re competing on centre court or taking the first steps in your fitness journey. This partnership allows us to connect with fans in an authentic, inspiring way and reinforces YoPRO’s commitment to fueling movement, performance and recovery.”