Rahul NareshThis article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise Toronto Raptors during the 2023/24 season.
Also read: NBA Sponsors 2023/24
IBM Canada
Cybersecurity and technology consulting services company IBM Canada announced in October 2022 that it had become an official partner of the Toronto Raptors on a multi-year deal.
As per the deal, IBM collaborates with the Raptors on the “IBM Basketball League” programme and to enhance fan engagement. It also enjoys brand visibility through Raptors warm-up shooting jerseys and signage.
SiriusXM Canada
SiriusXM Canada was announced in November 2023 as the official audio music streaming partner of the Toronto Raptors on a multi-year deal.
As per the deal, the two parties work on in-game entertainment for fans through Halftime Shows, DJ Duels, Warm-Up Playlists, and more. The partnership has also resulted in an arcade game made available through the Raptors’ official mobile app.
Sun Life
Sun Life Health announced the extension of its multi-year partnership agreement with the Toronto Raptors in April 2022, thus continuing on as their Official Health and Wellness Partner.
As per the deal, the two parties work towards helping Canadians lead healthier lives.
Gillette
In October 2023, it was announced that Gillette would continue serving as the Raptors’ official shave and beard care partner.
As per the deal, the two parties collaborate on the “Choose Your Game Face” campaign, highlighting the importance of shaving as men prepare to become the best versions of themselves daily. Raptors stars Gradey Dick and Gary Trent Jr have featured in this campaign.
Tangerine
Online banking company Tangerine signed a 20-year partnership agreement with the Toronto Raptors in 2018, becoming their Official Bank in the process.
The partnership aims to support the Raptors fans, with Tangerine also gaining brand visibility by appearing across the Raptors’ social media platforms and digital assets.
Access Storage
Access Storage, a Canada-wide self-storage solutions provider, is also an official partner of the Toronto Raptors and prominently features across the team’s digital assets.
Subway Canada
Subway Canada announced its multi-year partnership agreement with the Toronto Raptors in October 2022, hoping to better engage with basketball fans in Canada.
As per the deal, the two parties work together on dynamic in-game activation, digital content, and in-restaurant experiences. Subway also gains brand visibility by appearing on the Raptors social media channels.
CÎROC Premium Vodka
CÎROC Premium Vodka announced its partnership with the Toronto Raptors in October 2023, coming on board as an Official Partner for the 2023/24 NBA season.
As per the deal, the two parties work together on the “ROC The House” platform.
Bell
Canadian telecommunications company Bell and the Toronto Raptors announced their partnership in January 2023, aiming to bring together 5G technology and augmented reality (AR) for immersive fan experiences during Raptors games.
Thanks to this partnership, anyone with a 5G device inside the home of the Raptors, Scotiabank Arena, can enjoy a shared AR experience with another fan while competing with them in shooting hoops. Bell and the Raptors have also worked on “The Bell 5G Shot Clock Challenge” on Snapchat.
Hudson’s Bay
Hudson’s Bay is an online fashion retail company and the sixth largest e-commerce platform in Canada. It signed a four-year strategic partnership agreement to become the Official Style Partner of the Toronto Raptors in September 2021.
As per the deal, Hudson’s Bay engages with the Raptors fans through in-arena activations as well as co-branding of the player tunnel and courtside LEDs at Scotiabank Arena, where it also hosts “take-over” nights, which include support for the Hudson’s Bay “Charter for Change” initiative.
BioSteel
In December 2020, sports hydration company BioSteel announced a multi-year deal with the Toronto Raptors, becoming in the process their Official Sports Drink Partner as well as the Presenting Partner of their training camp.
The deal sees BioSteel’s sugar-free sports drink—sold in an eco-friendly tetra pack—made available to the Raptors players on the sidelines. It also entails branding rights for BioSteel at all Raptors home games as well as at their training facility in Toronto. The BioSteel logo can be seen on the coolers, cups, sidelines, bench areas, home and visiting team chair-backs, courtside LEDs, and pole pad signage. Its sports drink is also made available in all side-line coolers and locker rooms.
TruShield
In March 2021, TruShield announced a partnership agreement with the Toronto Raptors, becoming in the process their Official Insurance Sponsor.
As per the agreement, TruShield offers small businesses the opportunity to become an official Raptors partner and win promotional packages for the team’s regular-season NBA games. One winner is selected at the end of the contest, receiving an advertising package that includes broadcast assets during a game, digital promotion within the Raptors website and social media channels, and an out-of-home billboard ad in Downtown Toronto.
XTM
XTM is a Miami- and Toronto-based fintech company that provides mobile banking and payment solutions. In March 2021, it signed a deal with Maple Leaf Sports Entertainment (MLSE), the owner of the Toronto Raptors.
Align Technology
In October 2019, Align Technology, maker of Invisalign clear aligner systems, announced a multi-year deal to become the Official Smile Partner of the Toronto Raptors.
The agreement includes branding rights at Scotiabank Arena as well as co-branded social media campaigns for Align Technology.
Leon’s
In October 2019, furniture retail company Leon’s announced that it had become the Raptors’ Official Furniture and Mattress Retailer.
Having kicked off during the 2019/20 season, the partnership has resulted in multiple co-branded campaigns featuring unique video series, courtside promotions, and strong advertising support. It also saw Leon’s creating a special souvenir for the Raptors’ 25th anniversary in 2021.
