The US Soccer Federation, commonly referred to as US Soccer, has signed a multi-year partnership agreement with American bourbon brand Jim Beam, which thus becomes its Official Partner.
The deal will see Jim Beam enjoy branding presence at select home matches of the US men’s, women’s, and their extended national football teams.
Jim Beam will also work with US Soccer on various fan engagement activities.
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Dan Gaiman, Senior Vice President of Partnership Development & Strategy at US Soccer, commented:
“U.S. Soccer is thrilled to welcome Suntory Global Spirits as its Official Spirits Partner during this incredibly exciting runway for our sport. Jim Beam is an iconic brand that brings people together and we’re looking forward to collaborating to further enhance the U.S. Soccer fan experience.“
Rashidi Hodari, Managing Director of James B. Beam Distilling Co, added:
“Jim Beam is thrilled to join forces with the U.S. Soccer Federation. Through this partnership we aim to unite those who love the game worldwide, empowering them to passionately express and exchange their adoration. At Jim Beam, we value new connections that are formed when people can experience moments together, that’s why we’re committed to enhancing and fostering a sense of community across the country. We look forward to raising a glass to the passionate fans of the U.S. Soccer Federation at matches across the country.”
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