Ultimate Fighting Championship (UFC) expands Paramount partnership

The Ultimate Fighting Championship (UFC) has announced an expansion of its media rights agreement with Paramount, which will see Paramount+ become the exclusive home of UFC Numbered Event main cards in Canada for six years, starting from 2027.

The partnership will see UFC fans in Canada gain live access to 13 marquee UFC Numbered Event main cards at no additional cost. Paramount has held the media rights to UFC events in North America, Latin America, and Australia since 2025.

Dana White, UFC President and CEO, commented:

“Beginning in 2027, Paramount+ subscribers in Canada will get every UFC Numbered Event main card live, at no additional cost. Paramount has been an incredible partner that understands the power of UFC, and together we’re going to make it easier than ever for fans in Canada to watch the biggest fights in the sport. I love Canada and I’m very excited for the fans to be able to enjoy the Paramount experience.”

Rodrigo Mazón, Head of Direct-To-Consumer in Latin America and Canada at Paramount+, added:

“UFC is one of the most dynamic live sports properties in the world and we are thrilled to bring Paramount+ subscribers in Canada into the Octagon in 2027 for no additional cost. Expanding our partnership into Canada lets us serve a deeply engaged MMA audience, while reinforcing what Paramount+ is built for: premium live sports and globally relevant entertainment.”