Ultimate Fighting Championship (UFC) joins forces with NetBet

The Ultimate Fighting Championship (UFC) has announced a partnership with online gambling platform NetBet, which becomes the Official Sportsbook and Betting Partner of the MMA promotion in the UK, Ireland, Greece, Italy, and Romania.

As per the agreement, NetBet will have a branding presence in the Octagon as well as on the UFC’s international broadcast feed and digital and social platforms.

Nick Smith, Senior Vice President, Global Partnerships & Head of International – UFC & WWE at TKO, commented:

“As UFC continues to grow and expand across Europe, it’s great to bring on such a reputable betting partner who already has a strong, established UFC fanbase. We couldn’t be kicking it off at a better time than with UFC FIGHT NIGHT: EDWARDS vs. BRADY, our marquee event this year in London, UK.“

Marcel Prioteasa, CEO, NetBet, added:

“We are excited to become the European betting partner of UFC, uniting the adrenaline-pumping action of the world’s premier mixed martial arts organisation with the elite betting experience our customers expect. As we gear up for our biggest year yet in 2025, and with a loyal and growing MMA community, this partnership lets us bring fans even closer to the Octagon with exciting new ways to engage with the sport they enjoy.“