Anheuser-Busch beer Bud Light has been announced as the Official Beer Partner of the Ultimate Fighting Championship (UFC).
The multi-year agreement gets underway from January 1, 2024, and will see Bud Light enjoy “highly visible presence” during UFC fights and weigh-ins. Bud Light’s logo will also be present on the UFC’s digital and on-air content.
The deal is reported to be the “biggest-ever sponsorship” agreement in UFC history.
Bud Light and the UFC have had a partnership in the past, which came to an end in 2017. With the new agreement, Bud Light replaces Modelo as the UFC’s Official Beer Partner.
Also read: UFC extends Bet365 partnership
Dana White, CEO of the UFC, said:
“Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than fifteen years ago. I’m proud to announce we are back in business together. There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for. I’m looking forward to all of the incredible things we will do in the years ahead.”
Brendan Whitworth, CEO of Anheuser-Busch, added:
“Anheuser-Busch and Bud Light have always been on the cutting edge of iconic sporting moments that fans remember forever, and reuniting with UFC is a continuation of this industry leading legacy. As one of the largest and longest standing sport sponsors, we are excited to work with UFC to celebrate our passionate fans while always making a positive impact in communities across America.“
Also read: Ultimate Fighting Championship (UFC) nets Roobet.fun partnership
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