Red Bull announced as an Official Partner for 2022 EMEA season.
Energy drink brand Red Bull has been announced as an Official Partner of Riot Games’ VALORANT Champions Tour EMEA for the upcoming 2022 season.
The partnership sees Red Bull as a partner for the VCT series for a second year in a row. Red Bull will continue to present the ‘Clutch Moment’ broadcast segments and will receive branding visibility in the main advertising slots throughout the season. The renewal of the deal means the energy drink brand’s deal is the first commercial deal for the VCT series in 2022.
Speaking about the renewal, Eva Suárez, Riot Games Sr. Manager Business Development and Partnerships, commented:
“Last year, Red Bull helped bring some of the best moments from the VCT stage to our avid viewers watching from home through the Red Bull Clutch Moment, so we’re overjoyed to see them return for the 2022 EMEA season.
“Red Bull has a long, ingrained history with esports and has been supporting the ever-growing VALORANT scene ever since our First Strike tournament. This renewal only further solidifies their commitment to the staunch VALORANT community and we can’t wait to see what exciting plays we can bring to fans across Europe, Turkey and CIS.”
The VCT EMEA season is set to get underway from February 11 with the Stage 1 Challenger event.