Viacom18 nets Paris 2024 deal

Viacom18 Media Private Ltd has acquired the broadcast rights for the 2024 Olympic Games Paris and the non-exclusive rights for the 2024 Winter Youth Olympic Games Gangwon.

Viacom18 has secured the media rights for the Indian Subcontinent, covering Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka. The partnership with the International Olympic Committee (IOC) will see Viacom18 provide multi-platform coverage of the Games and also make sure that the region gets free-to-air television coverage.

Thomas Bach, IOC President, commented:

“Fans across India and the Subcontinent will be able to witness the magic of the Olympic Games through this partnership with Viacom18. As a dynamic sports and media market, this is an important strategic region for Olympic broadcasting, and this new media rights agreement will help us inspire fans and young people across these countries to engage with Olympic sports and the Olympic values.“

Anil Jayaraj, CEO, Viacom18 Sports, said:

“The Olympic Movement is getting stronger in India, buoyed by tremendous medal-winning performances by Indian athletes and their inspiring stories, a growing sporting culture and an exponentially increased access to top-level content for millions of Indian sporting fans on their devices.

“We are delighted that we can present live Olympics content to each and every Indian through our multiple platforms, and are proud to showcase the ultimate pursuit of sporting excellence all athletes embark upon to achieve the peak of sporting glory at Paris 2024.”

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