Aditya ChaudhuriIndian sports network Viacom18 Sports has announced a new partnership with Cricket South Africa (CSA). The seven-year partnership will see Viacom18 Sports gain exclusive digital and television rights for all CSA-affiliated senior men’s and women’s international cricket competitions played in South Africa.
The partnership, which will kick off from 2024 and last till 2031, aims to strengthen the Proteas fanbase in India. The deal will cover a host of series, including the Mahatma Gandhi-Nelson Mandela series between India and South Africa, the Basil D’Oliveira series between South Africa and England, and the South African tours of Australia, Bangladesh, Pakistan, Sri Lanka and the West Indies.
Anil Jayaraj, CEO, Viacom18 Sports, commented:
“South Africa is one of the most competitive and formidable teams across formats in world cricket, and this partnership will offer some great contests to the cricket-loving fans in India. The association with Cricket South Africa is a testament of our pursuit to offer fans unrivalled, high-quality broadcast experience of some of the best cricket action in prime-time.“
Pholetsi Moseki, CEO, Cricket South Africa, commented:
“CSA is pleased to partner with a broadcaster of Viacom18’s stature. This is affirmation of our intention to beam to our waiting fans, the flavour of cricket that South Africa has in store, which is always exhilarating and entertaining. This partnership is the beginning of a journey which will offer the thrill of watching cricket brought by a broadcaster that value viewer experience as supreme.“
Aside from Cricket South Africa, Viacom18 Sports also holds rights of various international sporting events such as the Indian Premier League, SA20, FIFA World Cup Qatar 2022, NBA, Diamond League, LaLiga Santander, Serie A TIM and Ligue 1 Uber Eats as well as top ATP and BWF events.
