US franchise T20 cricket competition Major League Cricket (MLC) has teamed up with media firm Viacom18, which has been confirmed as the league’s exclusive broadcast partner.
The deal will see Viacom18 broadcast the inaugural MLC season digitally and on television on JioCinema and Sports18, respectively.
MLC Season 1 kicks off from July 13 and will see the Los Angeles Knight Riders take on the Texas Super Kings in Game 1.
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Hursh Shrivastava, Viacom18 Sports Head of Strategy, Partnerships & Acquisitions, said:
“JioCinema continues to change the landscape of sports consumption, and with Major League Cricket, fans will watch their favourite T20 cricketers and cheer for teams affiliated to their favourite franchisees. Indian viewers love T20 cricket, and we expect them to enjoy the action from the inaugural edition of the league across JioCinema and Sports18.“
Vijay Srinivasan, Co-Founder, Major League Cricket, added:
“We are delighted to partner with Viacom18 and ensure that the world class T20 action Major League Cricket will feature is widely available in India, streamed on JioCinema and broadcast on Sports18. Our six teams feature T20 superstars fans in India love to watch, and there’s no better partner to showcase world class sports broadcasts in the world’s largest cricket market than Viacom18’s channels.“
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