Major League Cricket inks Abound deal

Abound, a premium NRI membership app from The Times of India, has joined Major League Cricket (MLC) for its inaugural season as an Official Partner.

MLC is an upcoming T20 league in the United States with six franchises: the Los Angeles Knight Riders, the MI New York, the San Francisco Unicorns, the Seattle Orcas, the Texas Super Kings, and the Washington Freedom.

Sameer Mehta, Co-founder, Major League Cricket, commented:

“We’re delighted to partner with Abound and provide special Major League Cricket offers to their membership base. We know how much their users love cricket and will be thrilled to experience world class T20 matches live in North Texas and North Carolina this summer during the historic inaugural Major League Cricket season.“

Nishkaam Mehta, CEO of Abound, added:

“Our focus at Abound is to enable Indian expats and the broader South Asian community to live their best lives and this partnership will allow us to connect with a passionate cricket audience in the United States, offering them exclusive benefits, rewards and cashback through our platform.“