The French Tennis Federation (FFT) has announced a new partnership with marketing firm Vista. The new three-year deal will see Vista provide the FFT with marketing and design services, including providing these services to the federation’s 7,300 clubs. Vista will also design all FFT websites and set up design studios on the FFT’s ecommerce website.
Gilles Moretton, President, FFT, commented:
“We are constantly thinking about how we can better support clubs and make them stand out. The partnership with Vista will allow us to offer our clubs new services as well as innovative tools, to better meet their expectations. Vista’s expertise will support the club’s digital transformation, which is essential to their development.“
Sabine Leveiller, General Manager, Southern Europe at Vista, added:
“We all know how the sport is able to unite communities and give people the self-confidence to thrive. We are thrilled to partner with the FFT to support their clubs and small businesses based on these values, starting by offering clubs our tools and solutions that have already helped millions of businesses to stand out.“
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