StaffWest Ham United FC have announced a multi-year partnership agreement with British multinational trading cards and stickers manufacturer Topps. The deal will see Topps become an Official Licensing Partner of the club.
As per the deal, Topps will provide Hammers fans with “diversified, engaging, multi-platform product portfolio that includes physical and digital collectibles, trading cards, trading card games, sticker & album collections, memorabilia and experiential events.”
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Nathan Thompson, Chief Commercial Officer, West Ham United FC, commented:
“At West Ham United, we pride ourselves on aligning with best-in-class brands to bring engaging activations and products to our global audience. We are therefore thrilled to partner with Topps, a company that has long been treasured by sports fans and collectors around the world, and we look forward to working with them moving forwards.“
Mark Catlin, General Manager, Topps International, added:
“Topps is delighted to be partnering with West Ham United, one of Europe’s most iconic clubs. Our shared commitment to excellence and innovation makes this partnership a perfect fit and we look forward to bringing exciting products and experiences to West Ham United’s loyal fanbase as it continues its impressive international growth.“
