WNBA teams up with AWS

The Women’s National Basketball Association (WNBA) has announced a multi-year partnership with Amazon Web Services (AWS), Amazon’s suite of cloud computing solutions.

AWS will thus take up the role of Official Cloud and Cloud AI Partner of the WNBA and join the WNBA Changemakers Collective.

The partnership is aimed at “enhancing fan engagement, introducing innovative advanced analytics and data insights, and accelerating the league’s continued growth.” AWS will support and power the launch of “WNBA Inside the Game”, a new statistics platform.

Additionally, AWS will serve as the Presenting Partner of “WNBA Live”, the league’s fan festival, while also working with the WNBA Changemakers Collective, which the league describes as “a first-of-its-kind group of purpose-driven companies working to empower players, elevate the league’s visibility and drive business transformation across women’s sports.”

Colie Edison, Chief Growth Officer of the WNBA, said:

“We view this partnership as integral to the next phase of growth for the WNBA. From unlocking deeper insights to creating more immersive fan experiences and driving innovation, we are excited to welcome AWS as a partner and Changemaker and look forward to building the future of women’s basketball together.”

Kristin Shaff, Global Director of Strategic Partnerships, AWS, said:

“As the WNBA enters its 30th season, we’re proud to join as both an innovation partner and a Changemaker, committed to using AWS’s cloud and AI capabilities to elevate the fan experience and support the continued growth of women’s basketball. Through WNBA Inside the Game, we’re bringing AI-powered analytics to the women’s game, giving fans new ways to appreciate the skill and strategy WNBA players bring to the court every game. This is just the first chapter of what we’re building together, and we couldn’t be more excited to get started.”