WNBL joins forces with Latina Fresh

Latina Fresh announced as Major Partner

The Women’s National Basketball League (WNBL) has announced a new partnership with Latina Fresh, who will be joining as a Major Partner of the league for the 2024/25 season. Latina Fresh will enjoy branding presence across the WNBL games and also on their digital assets. Both will collaborate on various content campaigns as well. 

Christy Collier-Hill, Head of WNBL, commented,

“We’ve had an incredible range of support from our partnership group, and it was amazing to have Latina™ Fresh at the WNBL’s official season launch to unveil our Major Partnership as part of the ceremonies. The energy and excitement for this season is real and we couldn’t be happier with the addition of Latina™ Fresh as a partner that shares the same vision and goals as the WNBL and its athletes.”

Surini Perera, Marketing Director for ANZ, General Mills, added,

“We are thrilled to be a Major Partner of the WNBL and to support women’s sport at the elite level in Australia. The WNBL athletes are fantastic role models for leading healthy and active lives. Through this partnership, we are continuing to support women in sport and living our values being certified as a top 50 Best Workplace for Women® in Australia.”

Charlotte Stevens, Marketing Manager for Latina™ Fresh, added,

“Latina™ Fresh is a much loved and trusted Australian brand that we know people rely on for quick and easy dinner options, particularly on faster-paced weeknights. Supporting household and families’ busy schedules around activities and sport, like basketball, is what we do best.”