WWE teams up with with Maybelline New York

World Wrestling Entertainment (WWE) has announced a partnership with global cosmetics brand Maybelline New York.

The deal will see Maybelline New York take up the role of WWE’s first-ever Official Cosmetics Partner, while also acting as the Presenting Partner of “Evolution”, an all-women’s Premium Live Event, and enjoying mat ring branding, a custom vignette, and social media integrations.

Brit Santypal, Senior Vice President of Partnership Marketing, TKO, commented:

“WWE is excited to collaborate with Maybelline, a partner that not only leads the beauty industry but also shares our vision for highlighting amazing individuals across the roster.“

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Amy Whang, President of Maybelline New York, said:

“Maybelline New York is proud to partner with WWE and have the opportunity to put our products to the ultimate test. As the presenting sponsor of Evolution, we’re not just showing up in the ring; we’re supporting a global community that inspires confidence and self-expression, both in and out of the spotlight.“

Delphine Hernoux, CEO, Beauty Co-Lab, added:

“Maybelline continues to lead the way by moving at the speed of culture — connecting beauty with entertainment in bold, inclusive, and unexpected ways. At Beauty Co-Lab, we’re proud to have helped shape this milestone partnership with WWE, which reflects the kind of innovative thinking that keeps the brand ahead of the curve.“