Aditya ChaudhuriThe UAE T20 League has announced a new long-term partnership with ZEE. The agreement will see the global media and entertainment brand acquire the exclusive media and broadcast rights for the tournament, which will be broadcast on ZEE’s OTT platform, ZEE5.
Khalid Al Zarooni, Chairman of UAE’s T20 League, commented:
“Nothing can be more satisfying than to have a credible broadcast partner like ZEE associated with the League. I am thankful to both Punit Goenka, MD & CEO and Rahul Johri, president – of business South Asia at ZEE for having faith in this League and to grow into a commercially successful enterprise. It is further a matter of delight that ZEE has decided to re-enter sports broadcasts with UAE’s T20 League being the first media rights acquisition. We are very confident that ZEE has the strength of viewership to take our League to unmatched levels.“
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Mubashshir Usmani, General Secretary, ECB, added:
“ECB wishes both UAE’s T20 League and ZEE well for entering into this partnership. We recognize and appreciate the massive reach of ZEE’s channels and their Digital media platform which will benefit the League in terms of viewership. The tournament will also provide a valuable platform for Emirates Cricket to develop the local talent and to provide players the opportunity to train and play alongside the world’s best.“
Rahul Johri, President – Business, South Asia, Zee Entertainment Enterprises, stated:
“At ZEE, we are delighted to be the official global media rights holder of UAE’s T20 League. We believe that the League, which is already attracting globally, the biggest cricket stars and team franchises, will provide fantastic cricket and entertainment to viewers across the world. ZEE is committed to use the strength of its platforms to take UAE’s T20 League to audiences in India and across the globe.“
ZEE has announced that its worldwide presence in more than 190 countries will help it take the league to more than 100 million households worldwide.
The tournament already has several big firms attached to it, most of which are owners of franchises in the league. The likes of Reliance Industries Limited, Adani Sportsline, Knight Riders Group, GMR Group, Manchester United co-chairman Avram Glazer and Capri Global all own franchises in the league.
