This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the 2023 edition of the US Open — one of the four flagship Grand Slam tennis events held annually.
New York-headquartered American multinational financial services corporation American Express (or Amex) has been a partner of the US Open since 1994, providing its card members unique fan experiences opportunities as exclusive benefits as part of the partnership.
In August 2023, the USTA and American Express signed a new multi-year contract renewal agreement.
The Manhattan, New York City-based American national bank (subsidiary of JPMorgan Chase) has been a partner of the US Open for four decades and the presenting sponsor of the Men’s Singles Championship for nearly five years. The partnership entails unique co-branded fan experiences — sponsored lounges and tournament-dedicated mobile apps, to name a few.
Chase is also a partner of the USTA (United States Tennis Association) Foundation and supports its various projects, including the National Junior Tennis and Learning chapters in underserved communities across the US.
The UAE flag carrier has been the official airline of the US Open since February 2012.
Apart from branding rights, the deal sees Emirates offer exclusive experience opportunities to its customers, including travel packages and co-branded content.
The New York-based American multinational investment bank and financial services holding company has been a sponsor of the US Open since 1982 and that of the Women’s Singles Championship since 1996.
Also a partner of the USTA Foundation, JP Morgan has been supporting the foundation’s National Junior Tennis and Learning chapters in underserved communities across the country for over eight years.
As per the deal, as part of the branding rights for US Open 2022, Cadillac received on-site branding presence to showcase its first-ever all-electric vehicle, the Cadillac LYRIQ, as well as a 3,000-square-foot space for “the Cadillac ELECTRIQ Theater”, showcasing the company’s aim for an all-electric future.
Cadillac also supplies a fleet of its vehicles to transport players throughout the tournament.
The Zürich, Switzerland-headquartered property and casualty insurance provider has been the official insurance sponsor of the US Open since August 2020 as part of a multi-year agreement.
The London-based multinational professional services network has been the Official Professional Services Sponsor of the US Open since January 2017 as well as the presenting sponsor of both the US Open Wheelchair Competition and the USTA Foundation NJTL Essay Contest.
Maestro Dobel, a subsidiary of the Jose Cuervo empire and creator of the world’s first Cristalino, was announced as the first-ever tequila sponsor for the US Open in August 2023.
The partnership was commemorated with a branded, full-service bar inside the Arthur Ashe Stadium, with signage and a signature cocktail (the Maestro Dobel Ace Paloma) served at key tournaments including the Miami Open, BNP Paribas Open and Western & Southern Open.
Dobel also partnered with the likes of Taylor Fritz, Aryna Sabalenka and Dana Mathewson—the highest-ranked American wheelchair tennis player—for its US Open debut.
The Évian-les-Bains-sourced mineral water brand has been an official partner of the US Open for over three decades.
Apart from branding rights, the deal sees Evian’s products feature throughout the tournament, with the two parties also engaging in creating co-branded digital content.
FAGE is a Greek family-owned yogurt company founded in 1932.
Ahead of its 2023 edition, the US Open announced FAGE as its Official Yogurt Partner. As per the deal, FAGE is to enjoy exclusive brand rights and deepen its relationship with the consumers.
The Armonk, New York-headquartered multinational technology corporation has been a partner of the US Open for 30 years, currently serving as its Official Cloud and AI partner.
In August 2022, IBM and the USTA announced a five-year contract extension deal.
Apart from branding rights, the deal sees the two parties work on co-branded digital experiences. IBM’s latest offerings include stats, analyses and apps driven by artificial intelligence (AI) and augmented reality (AR) solutions.
The Denham, Buckinghamshire-based British hospitality company has been the Official Hotel and Hotel Loyalty Partner of the US Open since April 2019.
Apart from branding rights, the deal sees the two parties work on on-site experiences opportunities. As per reports, the five-year deal, set to run until 2024, is worth more than US$3 million a year.
The L’Oréal-owned French dermatology division based in Levallois-Perret became the first-ever official sunscreen partner of the US Open in August 2022.
Apart from branding rights, the deal sees La Roche-Posay have a “sun safety education booth” in the South Plaza of the USTA Billie Jean King National Tennis Center as well as two product-sampling kiosks. Its products are sold in the US Open Collection stores and also provided to players.
Massachusetts-headquartered American pharmaceutical and biotech company was announced as an official sponsor of the 2022 US Open in August 2022. Moderna aimed to use the partnership to raise awareness around mRNA technology ahead of its COVID booster campaign in the US.
While no new information has been revealed by either party in regards to this partnership, Moderna remains listed as a partner on the official US Open website.
The New York-based fashion company has been the Official Outfitter of the US Open since 2005, providing uniforms for all on-court staff personnel throughout the tournament.
The Geneva-headquartered Swiss luxury watch manufacturer has been the official timekeeper and official timepiece of the US Open since July 2018. The deal sees Rolex timepieces and clocks feature on-site throughout the tournament.
With the 2023 iteration of the US Open, the French vodka brand marks seventeen years as a promotional partner of the tournament.
As part of the new multi-year contract, signed by the two parties in August 2023, Grey Goose has branded cocktail bars in four locations at the USTA Billie Jean King National Tennis Center: the Food Village, Grandstand Stadium, Louis Armstrong Stadium’s concourse, and two on the promenade level of Arthur Ashe Stadium.
The deal entails Aperol gaining two sites at the Billie Jean National Tennis Center in Flushing Meadows, New York, including a branded, indoor-outdoor patio bar off the grounds’ primary esplanade and an Italian Ape Truck near Court 5.
As part of the partnership, Aperol also runs digital, influencer, paid media, and social media campaigns domestically to help drive awareness around the partnership.
The Dutch brewery has maintained a fruitful long-term relationship with the US Open.
The current deal between the two, while featuring the usual co-branded initiatives, also focuses on the promotion of Heineken’s non-alcoholic offering, Heineken 0.0.
The Turin-based Italian coffee products manufacturer has been an official promotional partner and the exclusive coffee of the US Open since February 2015.
Ahead of the 2022 edition of the tournament, the Italian company and the USTA signed a three-year contract set to run until 2025. The deal sees Lavazza’s products made available on site throughout the tournament.
The New York-based hospital network is serving as the official hospital and medical services provider to the tournament for its 2023 edition. Its medical experts work with the USTA to develop policies around injury prevention and conduct educational programmes to promote tennis and its health benefits.
On 22 August 2023, the USTA and Mount Sinai Health System announced the signing of a multi-year agreement deal. As per the deal, Mount Sinai will continue to be the official hospital and medical services provider for the US Open until 2026.
The Beverly Hills, California-based American ticket sales and distribution company is serving as the Official Ticketing Partner to the 2023 US Open.
Not only does Ticketmaster allow fans to pick their own seat, it also allows them to sell their tickets—if need be—via the only Official Ticketing Marketplace of the US Open.
As per some reports, this partnership is up for renewal at the end of 2023.
The New York-headquartered American luxury jewellery and specialty retailer is an official supplier of the 2023 US Open and the maker of the official US Open Championships trophies.
On 15th August 2023, Tiffany & Co. and the USTA announced the signing of a multi-year partnership deal. Moreover, starting with the 2023 edition, Tiffany & Co. will oversee on-site, immediate hand-engraving of both the men’s and women’s singles keepsake trophies, with each singles champion now able to leave the US Open with their engraved, keepsake trophy in hand.
Wilson is the Official Ball of the 2023 US Open. The Chicago-based sports equipment manufacturer has been supplying tennis balls to the tournament for over four decades.
In 2013, the USTA and ESPN signed an 11-year broadcasting rights deal reportedly worth more than US$770 million. The deal, which started in 2015 and runs through 2026, marked the end of a near 40-year association between the USTA and CBS.
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