Chennai Super Kings finds new partner in TECNO

Indian Premier League (IPL) franchise Chennai Super Kings (CSK) have announced a new partnership agreement with innovative technology and smartphone brand, TECNO, who will join the five-time IPL champions as an Official Partner. The deal will see the TECNO logo be present on the back of CSK helmets during the upcoming IPL 2026 season. The partnership kicks off also with the #TECNOGotYourBack campaign as the brand aims to reach out to wider audiences across India.

KS Viswanathan, Managing Director, Chennai Super Kings, commented,

“At Chennai Super Kings, we have always believed that success is built on trust, resilience and the strength of the people who stand behind you. This partnership with TECNO reflects that shared philosophy. We are delighted to welcome TECNO to the Super Kings family and look forward to a meaningful association that celebrates the spirit of backing champions, both on and off the field.”

Arijeet Talapatra, CEO, TECNO Mobile India, added,

“Most brands want to be the trophy in your hand. We want to be the spine that helps you stand tall enough to reach for it. #TECNOGotYourBack isn’t just a campaign; it’s our commitment to being the ‘Backbone of Bharat.’ By placing our logo on the back of the CSK helmet, we are making a statement: we aren’t just watching the game from the sidelines – we are right there, literally backing the champions who inspire this country. We are building a brand that stands for local champions, ensuring that when they push boundaries, they know TECNO has their back.”