Chelsea FC inks new deal with GAC

Premier League club Chelsea FC has announced a new partnership with global automotive business GAC, who has joined the club as their Official Automotive Partner. The partnership will see Chelsea and GAC work on joint activations and fan engagement activities in the UK, Europe and beyond with GAC looking to reach out to wider audiences. GAC’s AION range vehicles will escort the Chelsea men’s team to Stamford Bridge on select matchdays and will work with the club on  digital storytelling, fan experiences and engagement including car displays.

Chelsea’s statement on the partnership read,

“The partnership with Chelsea adds a new dimension to this work, complementing product introductions, sales-channel development and customer support. It will help GAC reach audiences beyond traditional automotive channels as the company continues to build its presence across the region. GAC’s European line-up includes the AION V electric SUV and the AION UT compact electric hatchback, offering options for family travel and everyday mobility. Both models reflect the company’s focus on practical usability, technology and quality. The partnership also forms part of GAC’s One GAC 2.0 global strategy and its Local for Local approach. By combining the partnership’s international reach with activities shaped around local interests, GAC and Chelsea will build lasting connections together with supporters and customers.”